Kid with mouth open face lit up by the light of a screen

Kids Spend 15 DAYS a Year on YouTube

In today's digital age, social media platforms have become an integral part of our lives, influencing our daily routines and interactions. But have you ever wondered how much time users actually spend on these platforms?

DesignRush, a B2B marketplace, conducted an analysis of website traffic data using Similarweb. They gathered data on the top social media sites to provide you with an inside look at user engagement. Here's what they found:

graph of time online
Image Credit: Designrush.com

1. YouTube Kids: The King of Engagement

YouTube Kids takes the crown when it comes to user engagement. Kids spend an astonishing 20 minutes and 40 seconds per visit on this platform, even more than the regular YouTube itself. If children visit daily and maintain this average time on the site; they would have spent over five days per year on YouTube Kids. And if the time on site rises to one hour per day, the recommended maximum of one hour per day for ages 2-5, that figure soars to over 15 days per year! Parents often struggle to balance screen time with other activities.

2. YouTube: The Video Giant

Not surprisingly, YouTube ranks first among all social media platforms, boasting a staggering 34.1 billion visits. Users stay on site for an average of 20 minutes and 23 seconds, making it the platform with the longest average visit duration.

3. Facebook: The Social Networking Titan

Facebook comes in second with 17.4 billion monthly visits, and users spend an average of 10 minutes and 34 seconds per visit. It's still a strong contender in terms of user engagement.

4. Twitter (X.com): The Quick Conversationalist

Twitter, also known as X.com, comes in third place with 6.5 billion monthly visits and an average visit duration of 10 minutes and 43 seconds. It's the go-to platform for quick, real-time conversations.

5. WhatsApp: The Messaging Marvel

WhatsApp users spend the fourth-longest time online, with an average of 18 minutes and 52 seconds per visit. It's clear that people enjoy chatting and sharing on this messaging app.

6. Instagram: The Visual Escape

Despite having a high 6.8 billion monthly visits, Instagram ranks fifth in terms of average visit duration, at just 8 minutes and 14 seconds. It seems users prefer quick visual content on this platform.

7. Reddit: The Diverse Community

Reddit takes the sixth spot with 1.8 billion monthly visits and an average time on site of 8 minutes and 39 seconds. It's a platform known for its diverse communities and discussions.

8. LinkedIn: The Professional Network

LinkedIn ranks seventh with 1.7 billion monthly visits and an average duration of 7 minutes and 23 seconds. It's the go-to platform for professionals seeking networking opportunities.

9. Twitch: The Streaming Sensation

Twitch secures eighth place with 1.1 billion monthly visits and an average time on site of 9 minutes and 19 seconds. Gamers and content creators dominate this platform.

10. TikTok: The Quick Entertainment Fix

TikTok ranks ninth with 2.3 billion monthly visits, but users spend the shortest time per visit, at just 3 minutes and 48 seconds. It's all about quick, entertaining videos on this platform.

11. Pinterest: The Visual Discovery Engine

Pinterest rounds out the top ten with around 1.1 billion monthly users and an average visit duration of 6 minutes and 4 seconds. It's a hub for visual inspiration and discovery.

Putting It All into Perspective

Assuming a user accesses the top five social media platforms daily, with a combined average visit duration of over 68 minutes, they would spend approximately 4.77% of their lifetime on social media. That's equivalent to 3.81 years over an 80-year lifespan!

These insights provide a fascinating look into the “stickiest” social media sites in the world. Whether you're a business owner or a social media enthusiast, understanding user engagement is key to navigating the ever-evolving digital landscape.